Systems we build

Custom CRM & sales operations

A CRM shaped around your sales process instead of the other way round — pipeline stages, owner assignment and follow-up reminders you'll actually use, plus the parts no boxed CRM ships: years of quote history mined into a pricing model, enquiries parsed straight from your inbox into structured leads, and offers drafted by AI for a salesperson to confirm instead of building from scratch.

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How we think, not just what we type

Concepts & patterns we work in

The ideas behind the tools — the patterns we've applied in production, not buzzwords.

Sales pipeline & stage designQuote-history miningPricing models calibrated to real past quotesInbox parsing → structured leadsAI-assisted quoting — a human confirms and sendsConfigurator (CPQ) → CRM handoffFollow-up & overdue-quote remindersWin/loss analysis

The stack we reach for

What we actually use

The tools and languages we have real, shipped experience in — not a wish list.

Core
Open MercatoPayload CMS
Sales ops
Pipeline & stagesOffer / quote databasePricing modelsWin/loss analysis
Automation
Inbox → structured leadsAI-drafted quotesFollow-up reminders
Integrations
Mailboxes (IMAP · Gmail)Product configurators (CPQ)ERP & invoicing

Proof, not promises

On our radar

This is some of our newest work — much of it under wraps. The fastest way to see it is the two-week Automation Sprint, or just book a free audit.

Related

Explore further

Product configurator & instant quote →Custom ERP & business systems →Why Open Mercato →

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